Problem Statement
Target Audience and Market Challenges
Event Horizon targets a wide spectrum of users - from beginners to professional traders, each facing typical challenges in today's cryptocurrency market. Analyzing our target audience's needs has revealed several critical issues restraining the effective use of digital assets.
Safety & Financial Sovereignty
Market challenge: Centralized exchanges require users to transfer control over their funds, which significantly increases risks of data theft, internal manipulations by the product owner company, and arbitrary asset freezing. Cases of bankruptcy of major exchanges (for example, FTX) have intensified users' distrust towards centralized platforms.
User Demand: Users seek full control over their assets, minimization of risks, and the ability to trade without intermediaries. They want to be confident that their funds are secure and accessible at all times.
Equal Opportunities & Accessibility
Market challenge: It is often the case that complex trading strategies are only available to experienced investors with large capital amounts. At the same time, many centralized exchanges have geographical restrictions, creating inequality of opportunities and depriving users of access to the full spectrum of trading instruments.
User Demand: Traders of all levels desire equal access to advanced trading tools and strategies, regardless of their geographical location or capital amount. They are looking for a platform that will allow them to compete with institutional players on equal terms.
Privacy & Regulatory Flexibility
Market challenge: Many platforms implement overly strict KYC/AML procedures, collecting excessive amounts of personal data. This not only violates privacy but also creates risks of private information leaks. At the same time, completely anonymous platforms may raise suspicions from regulators and limit opportunities for the legal use of funds.
User Demand: Users value the privacy of their personal data and operations but also want to remain within legal boundaries. They seek a balance between anonymity and compliance with regulatory requirements.
Education & User Experience
Market challenge: Many exchanges have complex, technically overloaded interfaces that deter newcomers and hinder mass adoption. The lack of quality, structured educational resources leads to new users making mistakes and incurring financial losses.
User Demand: Traders of all levels require intuitive interfaces and comprehensive educational resources. Beginners want to easily enter the world of crypto trading, while experienced users seek in-depth information on complex strategies.
Trading Performance & Transparency
Market challenge: Many decentralized platforms suffer from low performance, especially during high volatility. This leads to delays in order execution and significant slippage. Copy trading systems are often non-transparent and susceptible to manipulation ("leading" traders can exploit their position at the expense of followers).
User Demand: Traders demand high order execution speed, minimal slippage, and fair conditions for all market participants, including users of copy trading systems.
Governance Participation & Trading Tool Diversity
Market challenge: Most platforms are centrally managed by a small group of individuals, ignoring the community's opinion. The limited choice of trading instruments on many DEXs does not allow for complex trading strategies, discouraging advanced users.
User Demand: Users want a real voice in the platform's development and access to various trading instruments, including derivatives, synthetic assets, and new financial products.
Event Horizon aims to address these issues, creating a comprehensive ecosystem, combining the advantages of decentralized finance with the convenience of centralized solutions.
Our goal is to provide every user, from novice to professional, with the tools and knowledge necessary for successful trading in the cryptocurrency market, while ensuring a high level of security, privacy, and fairness, regardless of their location or capital amount.
Meet John, a 28-year-old marketing specialist from a small town. John's been following crypto news for years, dreaming of financial independence, but his trading experience is limited to buying a few satoshis on Coinbase. Having only $5,000 to invest, he feels intimidated by the complex world of crypto trading.
John has personally encountered many of these issues. Beginning his crypto trading journey, he was forced to entrust his modest savings to a centralized exchange, constantly worrying about the security of his funds. Trying to navigate complex DEX interfaces, John felt lost and uncertain.
He tried copying trades of "successful" traders but faced unpredictable losses due to the lack of transparency in the system and high slippage. The absence of accessible educational resources and the limited functionality of existing platforms prevented John from developing as a trader and implementing more complex strategies. All of these factors made John feel that his dream of financial independence was becoming increasingly unattainable.
Last updated